I let go of my dream of becoming a pilot eons ago - thanks to my nose playing host to the heaviest of spectacles since the age of 3.
However, I’m glad I clung on to my inner-child.
He’s the reason I look at the world from a unique perspective.
Is the driving force behind me still buying Hot Wheels, the latest action figures and several comic book subscriptions.
And if we’re talking perspectives, is the mastermind behind me joining an industry where he can thrive every day of the week.
Thanks to some fabulous mentors, he has.
By writing copy for some interesting brands in India and Singapore - for 8 fruitful years and counting - and winning a few prestigious advertising awards along the way.
When I’m not cracking ideas (or my back), I’m either queuing up at McDonalds, voraciously reading Superman issue after Superman issue or binging Miami Vice or Knight Rider (Yep, I’m a 90s baby with the soul of an 80s one).
If you’re eager to talk advertising or see whether this 20-something child has aged well, I’m always up for a coffee or two.
Lover of life, writer of words.
Work Experience
Senior Copywriter
BLKJ Havas
March 2022 - Present
Foreign shores beckoned, and I found myself amidst the wonderfully creative bunch at BLKJ Havas, Singapore.
I freelanced for four months before coming on board full-time in March 2022.
Writing for brands like Great Eastern, JBL, MOE, Scoot, Durex and Amazon has been a fantastic experience.
Copywriter
Publicis Emil
March 2021 - October 2021
My first bespoke agency experience saw me work exclusively on the Star of all automobiles - Mercedes- Benz.
Senior Copywriter
Famous Innovations
February 2019 - February 2021
My first independent agency experience was quite a resourceful one. Apart from working on brands like Burger King, Columbia Pacific Communities and Platinum Guild International, I was also fairly active on the awards circuit - winning a host of international and local awards.
Junior Copywriter
FCB Interface
March 2017 - February 2019
My role with FCB Interface saw me write for brands like Club Mahindra, Act II and KamaSutra.
Copywriter
Dentsu Webchutney
May 2016 - February 2017
My very first full time role saw me write copy for brands like Red Bull,Tata Administrative Services and Glenmark.
Awards
Spikes Asia 2024:
Shortlist - Gaming, Brand Integration for Games
D&AD 2021:
Wood Pencil - Experiential/Out-of-Home
Cannes Lions 2021:
Shortlist - Brand Experience & Activation
One Asia 2021:
Bronze - Brand Installations